This will be my first post in a series of many to come where I’ll highlight viral video marketing tips from other successful YouTube personalities and others that have demonstrated some success with viral video marketing and then break those down in a series of how to articles. I’ll also run some experiments and reach out to successful YouTubers to see if we can collaborate on some viral video experiments.
My first article or list of tips is from successful viral video marketer Karen X Cheng.
Top 10 viral video marketing tips from Karen X. Cheng. Karen is a seasoned video creator and also has an impressive list of viral videos. If you want to make more of your videos go viral check out Karen’s detailed list here: https://medium.com/this-happened-to-m… and give her a follow on Facebook here: https://www.facebook.com/karenxcheng Do you have any viral video tips you would like to share? Look for more stories and information to help you get your videos viral. https://youtu.be/NEkugnGz0oI #viralvideomarketing #viralvideotips #viralvideos #karenxcheng
Here’s Karen X. Cheng’s top 10 viral video marketing tips:
1. Don’t be “too good” for marketing
I almost didn’t put together a marketing plan. Because what if I did all this marketing, and then the video still flopped? That would’ve been embarrassing. Then I realized how stupid that was.
2. Understand how things go viral on the internet
You see videos on YouTube with millions of views and you wonder — where did they all come from?
3. Release on Monday or Tuesday
People watch YouTube videos when they’re at work. They read the news at work. Release your video on Monday or Tuesday to give it the whole week to gain momentum. Weekends are speed bumps.
4. Figure out who has a stake in your video
If your video takes off, who are all the people and companies who might want a piece of the action? These people can help market you.
5. None of this matters if your video isn’t good
You can get your friends to share. But only the strength of the content can get their friends to share. If you are serious about making good content, read Made to Stick.
6. Tell a story
I’m a decent dancer for a year of practice but I’m nothing compared to the pros. There are thousands of dancers way more talented whose videos didn’t go viral.
7. Make your video shorter
The first thing people do when they play a video is check to see how long it is. It helps them decide whether to watch it. 10 minutes: forget it. 2 minutes: I’ll give it a shot. 30 seconds: Heck, might as well.
8. Write a viral title
9. Know what you’re willing to compromise
What are you willing to do for views? Are you willing to compromise on your beliefs? If so, which ones?
10. What to do once you go viral
People will criticize your work. This is good because it gets them talking. There are lots of comments about how I’m a terrible dancer, or how I got worse on Day 365. People left racist and sexist comments. They even debated the definition of time lapse. Try not to let all this get to you. Controversy is good.